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Sturgis Canada Music Fest – What Went Wrong?

Sturgis Canada Music Fest – What Went Wrong?
Organizer Ray Sasseville with partner Joan Hansen meet Burton Cummings It’s 9.am inside room 207 at the Intown Suites motel in Merritt B.C on Sunday August 24th. Waking up in anticipation of attending the final day of the Sturgis Canada Music Festival which began on Thursday August 21st, I am greeted at the door by my Word Travels Fast Consulting... Read More

Sturgis Canada: Mounting A Musical Invasion

Sturgis Canada: Mounting A Musical Invasion
Above: Ray Sasseville with the Premier of BC – Christy Clark Imagine living in a small, sleepy town in Sturgis South Dakota, regular population 6,627, when annually, one week in August, upwards of 500,000 bikers descend on your location to stage the annual Sturgis Bike Rally. As scary as that spectacle may be, the Sturgis town council welcome this influx... Read More

Ray Sasseville – Easy Rider Brings Sturgis Spirit To Merritt Bike Fest

Ray Sasseville – Easy Rider Brings Sturgis Spirit To Merritt  Bike Fest
Gangster or entrepreneur? — that’s the question Ray Sasseville poses as the title of a soon-to-be-published autobiography of the White Rock B.C motorbike enthusiast who is about to introduce the Sturgis motorbike rally concert concept to the Merritt B.C Music Grounds on Thursday August 21st to Sunday August 24th. A glance at the book’s front cover depicts a menacing looking... Read More