Canadian rock legends LOVERBOY – featuring original members vocalist Mike Reno, guitarist Paul Dean, keyboardist Doug Johnson and drummer Matt Frenette – have become pop culture staples and heroes to a new generation of rock fans, and are now set for even more exposure with a TV campaign for National Car Rental, which started rolling out on the first weekend of the NFL season on Sunday.
The spot for National Car Rental features the band and major fan Patrick Warburton, best known for his roles as David Puddy in Seinfeld, the title character in The Tick and Johnny Johnson on NewsRadio, as well as the voice of Family Guy‘s paraplegic police officer Joe Swanson.
After Warburton touts that four out of five National rentals result in a free upgrade, the group piles into the rental car with Warburton and drives home the commercial’s message with the title of one of their many hits, “Lovin’ Every Minute of It.”
There is also a digital short, specifically made available on National Car Rental’s YouTube channel, with Warburton having the group autograph their Get Luckyalbum, and pledging his devotion.
The commercial and the digital short will be featured with posts on National Car Rental’s social media pages starting September 8 as well as on Loverboy’s Facebook on September 10 and 16.
The group has been appearing on tour with Rick Springfield and they continue to headline dates into the fall, including a show at the Golden Nugget in Las Vegas on October 28, with the full itinerary below. As part of the digital short, Warburton tells them, “July 2, 1986… Vancouver, I was in the fourth row right there…. I was President of the Loverboy’s Lovers Club, California Chapter.”
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LOVERBOY TOUR DATES
September 17 – Grey Eagle Casino & Resort – Calgary, AB
September 23 – Tyson Event Center, Sioux City, IA
September 25 – Toyota Oakdale Theater, Wallingford, CT
September 30/October 1 – Mawabou Gardens, Wemindji, QC
October 7 – Seven Feathers Casino Resort – Canyonville, OR
October 13 – Genessee Theatre, Waukegan, IL*
October 14 – Prairie Capital Convention Center, Springfield, IL*
October 15 – Family Arena, St. Charles, MO*
October 28 – The Golden Nugget, Las Vegas, NV
October 29 – Comerica Theatre, Phoenix, AZ
December 3 – Golden Nugget, Lake Charles, LA*
December 31 – Hard Rock Hotel & Casino – Vancouver, BC