Multi-platinum Canadian rapper Classified pairs the release of his new Time EP with a fresh music video for “I Love It” feat. Just Chase. Co-directed by Classified himself, the music video reflects how Classified has matured over his two-decade career to find fulfilment in fatherhood and family life.
“With this song, I really wanted to write it autobiographically,” reveals Classified of “I Love It.” “I wanted to talk about my goals in the game and reaching them. Working with my heroes and how I dealt with the fame and money I earned over the years, the relationships with friends, and what’s important to me. With the video, I wanted to do a rough day in the life of what I do. I see my kids in the morning, I hit the studio, I have family time, I play basketball or skateboard, or motorbike with friends. I like having people over, I enjoy the company.”
While “I Love It” reflects on some of the high watermarks of a storied career, alluding to collaborations with Snoop Dogg and Preemo, the Time EP proves that Classified is a long ways away from simply resting on his laurels. Boasting an effortless blend of old-school beats and fresh talent, the eight-track EP includes appearances from Merkules, Just Chase, Breagh Isabel, Dax, and Snak the Ripper. Classified recently surpassed a major career milestone, tallying more than 150 million streams worldwide, driven in part by the viral success of his summer singles, including “Good News” which was featured by John Krasinsky’s hit show “Some Good News,” and “Get Ready” feat. Merkules, which surpassed 300k views in three weeks.
Watch “I Love It” feat. Just Chase: https://youtu.be/Ye4VSxEnDlw
Listen to Time EP: https://classified.lnk.to/Time
Pre-Order Merch: https://shopkt8merch.com/collections/classified
With an inherent and candid ability to break down the barrier between performer and audience while “leading the vanguard of East Coast hip hop” (Chronicle Herald), Classified is one of Canada’s most respected and successful rap artists and producers. Classified has racked up more than 150 million streams globally and has a combined 24 nominations and 8 wins between the Much Music Video Awards, JUNO Awards, and East Coast Music Awards. His new EP, Time, is out now.