JUNO Award-winning, multi-platinum Canadian hip-hop legends Choclair x Classified are pleased to announce today’s release of their collaborative track and video for “Hurt Everybody”, via Halflife Records. Celebrating their collective success in the world of Canadian hip-hop for more than 20 years, “Hurt Everybody” brings two of the hottest Canadian rappers together with confidence, cadence and self-awareness that maintains a strong connection to hip hop culture as a whole.
WATCH “Hurt Everybody” HERE.
“Class and I have known each other for fifteen plus years and we’ve made some monstrous music over that period of time,” said Choclair. “Coming off the Canadian Classic Tour it felt like the perfect moment to record a full project. So, we are leading off with the single/video ‘Hurt Everybody’ that I believe will showcase our musical chemistry and will have the audience anticipating and excited to see what else we have in store on this record”.
“The first tour I ever did was opening for Choclair back in 1999, the year his album “Ice Cold” came out,” shares Classified. “I was nervous, I had never been on tour or met what I considered to be a real ‘rap star’, and I had no idea what he was going to be like. At the first show, he came up to us backstage and sparked a conversation and was really supportive of me and my music and that really left a mark on me – most importantly – on how you should treat other artists and people that might not be on the same level as you.
Fast forward 19 years and we did the Canadian Classic Tour and during that, made plans for me to produce his next album. Well…we did it! He flew into Enfield for four days and we made the record. Now we are ready to release the first single which I also spit a verse on, shot a video in Enfield and we are excited to let you guys see and hear it – ‘Hurt Everybody’… by two of the nicest guys that you’ll ever meet in Canadian Hip Hop.”
Choclair x Classified spotlights two rappers that have slowly gained respect on their own distinctive terms from hip-hop aficionados around the world. Honing their skills, both are figures who have played important roles in the ongoing development of hip-hop in Canada.
Since the mid-1990s, Choclair has been an integral part of Canadian Hip-Hop, dubbed as one of Canada’s Hip-Hop pioneers. Singles like “Let It Ride and “Light It Up” solidified Choclair’s place at the table of Canadian rap royalty and set the benchmark high for Hip-Hop success. With four JUNO Awards, five MMVA’s, multiple gold and platinum records, Choclair celebrates the 20th anniversary of his breakout debut album “Ice Cold” (released in 1999), which at the time was the fastest urban record release to be certified Gold (35 days). “Ice Cold” also marked the first Canadian Hip-Hop solo signing to a major label in Canada to have an international release scheduled.
Songs like “Let’s Ride” and Rubbin’ are a permanent mainstay in Canadian music history with other songs from the “Ice Cold” album performing well on the charts. Since the release of his debut, Choclair has released multiple iconic and memorable songs such as “Lite It Up”, “Skunk”, “Skyline”, “Made (Move Mountains)” and more. Although this is the 20th Anniversary of “Ice Cold”, this is also the celebration of Choclair and the music he has gifted the industry and fans for over 20 years.
Nova Scotia native Classified (aka Luke Boyd), wrapped his highly-praised, national headlining Canadian Classic Tour last fall, which saw him take over venues across the country with special guests and Canadian hip hop legends Choclairand Maestro Fresh Wes, performing tracks old and new for legions of fans. Tomorrow Could Be The Day Things Change marked Classified’s first full-length release in two years, covering topics steeped in cultural relevance and delivering the innovative and genuine narrative fans expect from one of the country’s most respected rappers.
With an inherent and candid ability to break down the barrier between performer and audience while “leading the vanguard of East Coast hip hop” (Chronicle Herald), Classified is one of Canada’s most respected and successful rap artists and producers. His self-titled 2013 release debuted at No. 1 on the Canadian Nielsen Soundscan Chart, has sold over 1 million singles and is certified 2x Platinum. Additionally, the album boasts two Top 10 singles including the 5x Platinum “Inner Ninja” featuring David Myles and the Platinum-certified “3 Foot Tall”. As one of the most influential hip-hop artists in Canada with over 100 million streams globally, the multiple JUNO Award winner hosted the 2014 JUNO Awards and has a combined 24 nominations and 8 wins between the MuchMusic Video Awards, JUNO Awards, and East Coast Music Awards.