When award winning director Chris Mills was asked to film a video for the first single from Blue Rodeo’s new album, In Our Nature, he was given the task to come up with something unique that incorporated two of the albums songs, “New Morning Sun” and “Mattawa.” Instead, what he delivered was an extraordinary film that incorporated most of the music from In Our Nature.
“After spending close time with the band, shooting and rehearsing all these great songs,” says Mills, “The idea developed to try to make a video that encapsulated the feel for the ALBUM rather than just the songs. I shared this with the team, and was encouraged to “run with it”.
“Thankfully, the support and resources were in a place to help me expand and evolve the project, and so, we now have a “music video” style project, which condenses two songs and a few of the narrative elements which THEN ties back into a completely separate, (much longer) ALBUM FILM, which uses mood, performance, a bit of imagination, and a mixture of real life and story elements to try to reflect the great spirit of these sessions, and to deliver a “sampler plate” of this well-crafted album.”
“I hope that, like me, this sampler will leave you hungry for more, and help remind people that, although loving music one or two songs at a time is awesome, there are also great rewards that come from the experience of taking part in some of the relationships that a collection of songs have with one another.”
Here it is – the full video PREMIERE of Blue Rodeo’s “Mattawa/New Morning Sun” Have a look and stay tuned for our upcoming interview with Jim, Greg and the boys.