4X JUNO Award-winners Arkells have revealed the video for “My Heart’s Always Yours”, the second official single off their fourth studio album,Morning Report (August 2016) released via Universal Music Canada, the country’s leading music company. The video premiered on Much.com in Canada and on MTV Live and mtvU in the U.S. “My Heart’s Always Yours” was the #1 most-added song at Alternative radio in Canada last week and follows Arkells first hit single, “Private School” which peaked at #1 at Alternative radio in Canada.
The video features the band being observed in a collection of unique art installations. When coming up with a video concept for “My Heart’s Always Yours” the band decided to turn to Alyssa Pankiw of the interactive media production company, The Young Astronauts. Max said:
“Making a video for a romantic song is hard. If you’re not careful it’ll quickly turn in to the trailer for A Walk To Remember. We loved (director) Ally’s previous work, and when she pitched a treatment that was more abstract and less on the nose, we were immediately drawn to the idea. There’s a visceral experience about being in an art gallery that I really enjoy. A lot of great art doesn’t serve it right up to you – you have to patiently take it in and then unpack your feelings. That’s what the video offers – it gives me the feels without any trite nods to romantic nostalgia.”
Arkells are in the midst of a fall tour run of North American tour dates in support of Frank Turner and KONGOS, in addition to a select number of headlining dates. This past summer the band made first-time appearances at Bonnaroo, Firefly Music Festival and Lollapalooza, and will headline two sold-out shows at Toronto’s Massey Hall on Friday, November 4 and Saturday, November 5, with special guests Frank Turner and The Sleeping Souls. More tour dates to be announced soon.
Also this past summer, Arkells took the internet by storm with the release of the album’s first track, “Drake’s Dad” with coverage in Pitchfork, Time and The FADER. “Drake’s Dad” is about a chance encounter that Arkells frontman Max Kerman had with Drake’s dad himself while visiting Memphis with some friends on a bachelor weekend. Drake’s dad, Dennis Graham, is also featured in the video.