Maestro Fresh Wes releases a new video for the song Mr. Evans which features west coast phenom Ras Kass and vocals by Cyndi Cain. Produced by Lord Quest, and first premiered on ThisIs50.com, the song lands on Maestro Fresh Wes’ most recent album release, Coach Fresh, released in late 2017 which was nominated today for Rap Recording of the Year at the 2018 JUNO Awards.
The song was written to highlight the need for better role models in the Black Community, and the need for strong father figures specifically. When first-time Director Kofi Boateng heard the song, he said the lyric that resonated the most was “every child needs a hero.” Boateng is the younger brother of Quattro Cinqo of the legendary Toronto Hiphop group Ghetto Concept. The video was filmed on location in Vancouver and Halifax and was produced by TiKoonz Films.
As Maestro Fresh Wes, a father himself, explains, “When we examine the negative images of black males through media, we understand the importance of fathers to be in the lives of their children to guide them in the right direction. It’s an important conversation to have, especially during Black History Month.”