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CANADIAN COUNTRY MUSIC STARS COME TOGETHER TO “RISE UP”

CANADIAN COUNTRY MUSIC STARS COME TOGETHER  TO “RISE UP”

September 7, 2018 – Lorraine Segato, lead singer and co-founder of The Parachute Club first recorded “Rise Up” in Hamilton’s Grant Avenue Studio 35 years ago with producer Daniel Lanois for the Parachute Club’s debut LP. Segato is returning to her hometown of Hamilton this weekend to debut the first of two new versions of this song at the 2018 CCMAs.  The song features 17 of Canada’s biggest country artists coming together as The Common Cause Collective (3XC) to rerecord and release the iconic hit, with all proceeds going to charities hand-picked by Segato through TorontoFoundation.ca.

Of the initiative, Segato says, “In remaking this song, we are honouring and celebrating another generation of social justice activists and encouraging and engaging the youth who are shaping the future.  The song first signaled a call for equality and empowerment in 1983. Today its message is as relevant as it was 35 years ago. We’re so excited to be able to debut it in Hamilton where I was born, and where the song was first recorded.”

Rise Up Share Your Power is a Canadian initiative that cultivates collaborative artistic activist projects designed to encourage youth leaders to work with established artists in collaboration The 1st collaboration is being launched by Slaight Music via Warner Music Canada and includes two distinct 35th Anniversary all-star remakes and re-releases of “Rise Up,” the classic Canadian empowerment anthem.  All selected grassroots groups have innovative approaches to their organization and have been vetted for equality and diversity practices. Monies garnered via streams & downloaded will be distributed to the following organizations via Torontofoundation.ca:

Canadian Roots Youth Reconciliation Initiative https://canadianrootsc

Institute for Change Leaders – https://www.changeleaders.ca

ECOJUSTICE – https://www.ecojustice.ca

Sherbourne Health Centre- Supporting our Youth  – https://soytoronto.org

For more information on this initiative go to Toronto Foundation website or follow Lorraine Segato on Twitter at LorraineSegato and riseupshareyourpower.

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